The South African mobility sector is undergoing a quiet revolution. For decades, car ownership has been shaped by bank finance, balloon payments and five-year repayment terms. But a new generation of consumers and investors are rewriting the rules.

At the centre of this shift stands Drive.co.za, a company that describes itself as “the Netflix of cars.” Founded in August 2020, the Pretoria-based vehicle subscription startup has evolved from a pandemic-era idea into one of South Africa’s most talked-about automotive disruptors. The company’s rapid growth has earned recognition from News24 as the third-fastest-growing company in South Africa and from the Financial Times as the ninth-fastest-growing company in Africa...

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