PRETORIA, South Africa – South Africa’s relationship with car ownership is changing. For decades, mobility has been dictated by bank approvals, balloon payments and long-term finance agreements that lock consumers into rigid contracts. But a new generation of drivers is looking for something different—flexibility, predictability and freedom from debt.

At the centre of this transformation is Drive.co.za, a Pretoria-based subscription startup that has rapidly become one of the most significant disruptors in the country’s automotive landscape.

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