For generations, the dream of car ownership in South Africa has been tethered to a well-worn path: bank finance, hefty deposits, and multi-year debt commitments. But a fundamental shift in consumer appetite—prioritising flexibility over ownership and predictability over perpetual debt—is creating space for a quiet revolution. At its forefront is Pretoria-based Drive.co.za, a startup not just selling cars, but selling freedom from the traditional burdens that come with them...

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